Digital Marketing For Banking, Financial Services and Insurance (BFSI) Industry

Your Trusted Partner in Digital Marketing for Prominent BFSI Companies. Enhance Your Online Presence, Earn Trust, and Cultivate Your Brand with Our Expertise.

The BFSI industry thrives on trust and visibility. With Search Eccentric as your digital marketing collaborator, you can expect to secure the leads and brand engagement you desire.

Our award-winning campaigns for prominent finance entities have garnered unparalleled leads, conversions, and ROI for our clients. As a comprehensive 360-degree digital marketing firm, we cater to all your online marketing needs. Our deep-rooted connection with the BFSI sector equips us to adeptly navigate the industry landscape. Our accomplishments stand as a testament to our expertise.

Our Range of Digital Marketing Services for BFSI Industry

Every player in the Banking and Financial Services sector requires a meticulous digital marketing blueprint. Armed with expertise and experience, we present the following premium digital services:

SEO Services

We can assist in optimizing your high-traffic pages, such as those centered on mutual funds, car loans, home loans, bank account openings, and fixed deposits. Our approach ensures that seekers discover these pages, aiding in customer acquisition, engagement, and competitive positioning.

Content Marketing

In an industry reliant on trust, the BFSI sector must share educational, informative, and useful content. We specialize in designing targeted strategies that cater to the content needs of your audience. Through avenues like blogs, infographics, SEO writing, and press releases, we ensure maximum visibility.

Pay Per Click Advertising

As proud Google Premier Partners, we stand as the performance marketing choice for numerous BFSI clients. Our industry familiarity combined with PPC expertise can yield remarkable ROI for your endeavors.

Social Media Marketing

Social media is a potent tool for cultivating brand involvement. Whether it’s organizing contests, disseminating information, educating customers, or sharing emotionally resonant video ads, we aid in constructing your brand.

Video & YouTube SEO

Video is a potent medium to deliver engaging content. Particularly in finance, where complex information benefits from visual representation. Our video marketing approach involves crafting compelling content and implementing video SEO strategies to ensure widespread viewership.

Online Reputation Management

For banks and financial institutions, maintaining an untarnished reputation is paramount. Our ORM services encompass monitoring external links, reviews, public listings, directories, and addressing online criticisms. 

App Marketing

Ranked among the top 5 global app marketing companies, we can enhance the visibility and downloads of your digital payment, digital lending, or other apps. From app store optimization to app reputation management, we cover all bases.

Quora Marketing

With its extensive user base, Quora offers an excellent platform for financial institutions to connect, build awareness, and gather insights. Our Quora marketing services amplify your presence, driving increased traffic and influence.

Affiliate Marketing

We assist in building a robust affiliate management program by selecting ideal partners and tracking and reporting performance. This performance-based model offers scalability and efficient results.

Who Can Benefit from Our BFSI Digital Marketing Services:

Banks & NBFCs

Elevate visibility and engagement for your offerings. In a competitive space, heightened visibility fosters trust. From loans and savings accounts to credit cards and fixed deposits, we’ve covered it all, generating unprecedented enquiries and enhancing ROI.

FinTechs & Financial Aggregators:

If you’re a disruptive FinTech seeking to reshape the BFSI landscape, our services can accelerate your growth, competitive edge, and market leadership. Our comprehensive suite spans SEO, vernacular marketing, app marketing, paid ads, and more.

Insurance Agents & Companies:

Irrespective of your reach, our expertise in local marketing optimization can enhance your visibility in your target areas, bolstering your standing in Google SERPs’ Map pack results.

Payment Gateways & POS Companies:

Our proven digital marketing services, honed through collaborations with top brands, can drive impactful results in this domain.

Why Partner with Us

We’ve partnered with leading banks, NBFCs, insurance firms, FinTech startups, payment gateways, and financial aggregators. Our extensive experience with renowned names like Bajaj Finserv, Aditya Birla Finance, Mahindra Insurance Brokers, PNB Housing Finance, PayU, and Capital Float attests to our exceptional campaign execution.

Impressive Results Delivered:

  • Our BFSI clients experienced an 89% rise in traffic and an average 96% growth in leads through our SEO services.
  • Online Reputation Management yielded a notable 97% reduction in negative links for a finance client.
  • Our efforts led to a remarkable increase of over Rs. 1000 Cr. in overall loan disbursals and over Rs. 100 Cr. in fixed deposits, along with substantial credit card issuances – all powered by organic traffic.
  • Through meticulous optimization, we positioned a BFSI client’s app for over 1000 high-search-volume keywords, driving 10+ million organic app downloads and significantly contributing to lead generation.

FAQs

Why SEO for BFSI (Banking, Financial Services, and Insurance)?

SEO (Search Engine Optimization) is crucial for BFSI companies like banks, financial institutions, and insurance companies for several reasons:

  1. Online Visibility: In today’s digital age, consumers use search engines like Google to find financial services and information. SEO ensures that your website ranks high in search results, increasing your online visibility and attracting potential customers.
  2. Credibility: Websites that appear at the top of search results are often seen as more trustworthy and credible by users. Effective SEO can enhance your brand’s reputation and credibility in the BFSI sector.
  3. Cost-Effective Marketing: Compared to traditional marketing methods, SEO is cost-effective. It allows BFSI companies to reach a larger audience without the high costs associated with advertising, making it an attractive marketing platform.
  4. Targeted Traffic: SEO strategies can be tailored to attract specific customer segments, ensuring that you reach the right audience. This targeted traffic is more likely to convert into customers or clients.
  5. Competitive Advantage: In a competitive industry like BFSI, staying ahead of competitors is crucial. Effective SEO can give you an edge by ranking higher than your competitors in search results.
  6. Local SEO: For brick-and-mortar branches of banks and financial institutions, local SEO is vital. It helps customers find your nearest locations and contact information easily.

Why do Banking Websites Need to Focus on SEO (Search Eccentric)?

Banking websites need to focus on SEO, specifically with a partner like Search Eccentric, for the following reasons:

  1. Competitive Landscape: The banking industry is highly competitive, with numerous institutions vying for customers’ attention. SEO can help your website stand out and attract potential clients over competitors.
  2. Customer Acquisition: Many individuals search online for banking services, such as account openings, loans, or investment options. Effective SEO ensures that your website is easily discoverable when potential customers are in the decision-making phase.
  3. Trust and Credibility: A well-optimized website, managed by a professional like Search Eccentric, reflects positively on your bank’s trustworthiness and reliability.
  4. Mobile Optimization: With the rise in mobile banking, ensuring that your website is mobile-friendly is crucial. SEO strategies, including mobile optimization, can enhance the user experience for mobile users.
  5. Local SEO: If your bank has physical branches, local SEO efforts can drive foot traffic to these locations. Search Eccentric can assist in optimizing your website for local searches, helping customers find your nearest branches.

Why is SEO the Most Important Marketing Platform for Insurance Companies (with Search Eccentric)?

SEO is the most important marketing platform for insurance companies, especially when working with experts like Search Eccentric, for the following reasons:

  1. Online Visibility: Insurance customers often research policies and providers online. SEO ensures that your insurance company ranks prominently in search results, increasing your online visibility.
  2. Trust and Credibility: High search rankings can enhance your insurance company’s trustworthiness and credibility in the eyes of potential clients.
  3. Cost-Effective Marketing: SEO offers a cost-effective way to reach a large audience compared to traditional marketing methods, making it ideal for insurance companies looking to optimize their marketing budget.
  4. Targeted Traffic: SEO strategies can be tailored to attract customers interested in specific insurance products, leading to higher conversion rates.
  5. Local SEO: Insurance agencies with physical offices can benefit from local SEO efforts, as Search Eccentric can help potential clients find nearby agents.
  6. Long-Term Benefits: SEO provides long-term results, ensuring that your insurance company maintains a strong online presence over time.

How can Social Media help BFSI in Acquiring Customers?

Social media can play a significant role in customer acquisition for BFSI (Banking, Financial Services, and Insurance) companies. Here’s how:

  1. Brand Awareness: Social media platforms allow BFSI companies to create and promote their brand, increasing visibility among potential customers.
  2. Content Sharing: Companies can share informative content, such as financial tips, insurance advice, or investment insights, establishing themselves as industry experts and attracting customers seeking valuable information.
  3. Engagement: Social media enables direct interaction with customers. BFSI companies can address queries, provide personalized assistance, and engage in conversations that build trust and rapport.
  4. Advertising: Paid social media advertising allows precise targeting of potential customers based on demographics, interests, and behavior. This ensures that ads reach those most likely to be interested in BFSI services.
  5. Customer Reviews and Recommendations: Positive reviews and recommendations on social media platforms can influence potential customers’ decisions, leading to increased customer acquisition.
  6. Lead Generation: Social media can be used to generate leads through forms, contests, and promotions, helping BFSI companies build a database of potential clients.
  7. Customer Education: BFSI companies can use social media to educate their audience about financial products, making it easier for potential customers to understand and engage with their services.

How is Content Marketing a crucial tool for the Finance Industry?

Content marketing is a crucial tool for the finance industry for several reasons:

  1. Educating Customers: Finance can be complex, and content marketing provides a platform to educate customers about various financial topics, products, and services.
  2. Establishing Authority: Finance companies can demonstrate their expertise and authority in the industry by producing high-quality, informative content. This builds trust with potential customers.
  3. Customer Engagement: Content marketing engages customers through blog posts, articles, videos, infographics, and more. Engaged customers are more likely to consider financial services from a trusted source.
  4. Search Engine Visibility: Regularly updated and optimized content can improve search engine rankings, making it easier for potential customers to find finance-related information and services.
  5. Lead Generation: Content marketing can be used to capture leads through forms, newsletters, and gated content, providing a pool of potential customers for future marketing efforts.
  6. Building Brand Awareness: Consistent content creation and promotion help finance companies build brand awareness and recognition, making them more memorable to potential customers.
  7. Compliance and Transparency: Content marketing allows finance companies to explain complex financial products in a clear and transparent manner, meeting regulatory requirements and building trust.

How does Video Marketing help BFSI companies (with Search Eccentric)?

Video marketing is a valuable strategy for BFSI (Banking, Financial Services, and Insurance) companies, especially when partnered with experts like Search Eccentric, for the following reasons:

  1. Visual Explanation: Complex financial concepts can be simplified and made more engaging through video content, making it easier for viewers to understand banking, investment, and insurance products.
  2. Trust Building: Video content, when professionally produced, can enhance trust and credibility, showcasing BFSI companies as experts in the field.
  3. Personalization: Video allows BFSI companies to deliver personalized messages, addressing specific customer needs and concerns, thus increasing the chances of conversion.
  4. SEO Benefits: Search engines often prioritize video content, so optimizing videos can improve search rankings and drive organic traffic to BFSI websites.
  5. Educational Content: Videos can be used to provide educational content, such as tutorials, financial planning guides, or investment tips, attracting potential customers seeking information.
  6. Storytelling: Effective storytelling through video can connect emotionally with viewers, helping BFSI companies establish a deeper connection with their audience.
  7. Social Media Engagement: Video content is highly shareable on social media platforms, increasing reach and engagement with potential customers.