Upcoming Updates in the Google Algorithm

During the past week or so, Mozcast has been experiencing temperature fluctuations ranging from the usual 55 degrees to as high as 86 degrees on Tuesday (24th March, 2015). These temperature fluctuations can only indicate one thing: Changes in the Google Algorithm

Upon further investigation, our SEO experts extrapolated various informations that proved that

Google is working on a few updates, out of which two updates are already in process while two more updates are predicted to come out next month (April, 2015).

Updates Under Process

1. “Doorway pages” update is related to pages that are created for Search engines and not for the users. You can find the in-depth information over here: http://googlewebmastercentral.blogspot.in/2015/03/an-update-on-doorway-pages.html This update will target websites that are using doorway pages and other spam techniques to misguide the Google search bots/crawlers.source: digitalmediagyan.com
2. Another update rolling out from Google’s end is the “Panda Update” which is related to on-site contents. The “Panda Update” is said to target poor quality or thin content on a website, which does not provide any value or benefit to the user.

There are various sources that support this information, some of which can be found in the following links below:

1. http://en.wikipedia.org/wiki/Google_Panda
2. https://www.seroundtable.com/google-update-20028.html
3. https://www.seroundtable.com/google-real-time-instant-panda-19954.html

Up-coming Updates

1. In terms of the “Mobile Friendly Design” update, we’ll be providing you with various suggestions that will help you to optimize your current Mobile Version of the Website. In case you don’t have a Mobile version of your website then we’ll be providing you suggestions for development of a Responsive Mobile  Website.
   These article talks in detail about the update:
   https://developers.google.com/search/blog/2015/02/finding-more-mobile-friendly-search
   http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573
   source : graydigitalgroup.com
2. “Penguin Refresh”  is another expected update in April, 2015 but it is not officially announced as of now. However, based on certain ongoing discussions over various trustworthy sources over the net that have speculated  that the “Penguin Refresh” update could possibly see the light of day in April.
   Source: neilpatel.comYou can find more information regarding the same over here: https://www.seroundtable.com/google-announce-penguin-update-19993.html

All these updates would mean that every website will need to be analyzed thoroughly to check if they are aligned with the recent series of updates from Google’s end, especially in the areas of content as well as links/website pages, so that the website is not in any danger of being penalized by Google.

You could simply contact your respective SEO managers for more indepth information and analysis of your websites to ensure that your website is safe from Google updates’ target.