Google Pay per Click

Pay per click (PPC), as the name suggests, is an online advertising model wherein advertisers pay their host only when their ad gets a click. Pay per click (PPC) is a popular form of internet advertising and the best way to generate targeted traffic to your website. AdWords is the official name of Google’s Pay-Per-Click (PPC) program. It has become the most preferred way of advertising for small and medium businesses because of Google’s popularity. This form of advertising helps you keep a control on your expenses as you can set a daily limit for each ad.

As Google is the largest web-based global marketing network, your website can get a good amount of exposure through Google on the Internet. You have to bid for a keyword or key phrase for placing an ad and the higher you bid, you can get your ad displayed when someone types your keyword into their browser for a Google search. With pay per click advertising, you only pay when a visitor clicks your ad and visits your site. Your ad can be displayed on a search engine results pages (SERP) or on sites that are related to your targeted keywords. What you pay for each click depends on how much you bid for targeted keywords and also your “Quality Score”. With Google, the higher you bid, the higher will be your Quality Score and more chances of getting your ad displayed on the top.

PPC is an important part of your online marketing strategy and if managed properly, it can get targeted traffic to your site and convert your prospects into customers. You have a nice set of tools for managing your pay per click ad campaigns with Google AdWords. They also have online tutorials that help you in managing your PPC campaign. AdWords also offers tracking features, so you can check which keywords result in conversions and which do not.

For using AdWords, you have to firstly create a Google account and then select targeted keywords. You then have to write your ad and place your bid per click and decide a daily limit for your targeted keywords. You have to see if you want your ads to be displayed on Google’s SERP or on other sites too (Content Network – Google AdSense) or both. Your ads are subjected to Google’s approval but the approval process and launching your ads happens quite fast.