An SEO agency, committed to ethical practices, carries out the following responsibilities for your website:
Conducting a comprehensive website audit: This involves evaluating the existing structure, content, and performance of your website to identify areas for improvement.
Performing a competitive analysis: The agency assesses your competitors’ strategies to determine their strengths and weaknesses, allowing for effective positioning and differentiation.
Devising an SEO strategy: Based on the website audit and competitive analysis, the agency formulates an SEO strategy tailored to address identified weaknesses and leverage opportunities for growth.
Conducting keyword research: The agency conducts thorough keyword research to identify the most relevant and valuable keywords for your business. This helps optimize your website’s content and improve its visibility in search engine results.
Implementing on-page optimization: The agency optimizes various on-page factors such as meta tags, headings, content structure, and internal linking to make your web pages more search engine-friendly and improve their chances of ranking higher in search results.
Addressing technical SEO factors: The agency focuses on improving technical aspects of your website, including website architecture, code quality, website speed, mobile responsiveness, and other technical elements that impact search engine visibility and user experience.
Building backlinks: The agency works on cultivating high-quality backlinks from reputable websites to enhance your website’s visibility and authority in search engine rankings.
Monitoring SEO performance and providing reports: The agency regularly monitors the performance of your SEO efforts, tracks keyword rankings, organic traffic, and other relevant metrics. They provide periodic reports to keep you informed about the progress and results of the SEO campaign.
Conducting experiments and adjusting the strategy: The agency continuously experiments with different SEO tactics and adjusts the strategy based on data and insights to improve overall performance and achieve better results.
A reputable SEO agency ensures client involvement by delivering regular updates and reports on a daily, weekly, or monthly basis. They maintain transparent communication and collaboration throughout the SEO process.